Services

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What We Do

At Explore Creativity we aim to offer our clients everything they need to fulfil their online requirements. Whether that be a static website, a content management solution, eShop, social media setup, email setup, web hosting or anything in between, we do it all.

We specialise in helping small to medium size business achieve their goals with tailored made solutions that not only meet the client's requirements, but also their budget.

So what do we have to offer?

Click on the tabs below to look at through our services below to see if we can help you.

Web Design Getting the right web design for your business or organisation can be a tricky business with companies offering services that you've never heard of and don't know if you need. At Explore Creativity we won't confuse you with jargon and buzz words, we'll simply talk you through what's possible and what will work best for your needs.

Backed up by over 15 years of web design experience our senior design specialists will help turn your ideas into reality. We don't offer a fixed price, fixed page service as all our sites are fully bespoke and tailored to meet the needs of the individual customer. This way we can ensure that you get the web site you deserve. Forcing you to take a set number of pages can only constrain the design process.

Our sites offer total flexibility over both the design and the functionality. It goes without saying that our sites look great but functionality is just as important. After all it's no good having a great looking site that doesn't actually achieve or do anything. Likewise a site full of great content and good user interaction will not attract enough traffic if it doesn't portray the right image.

At Explore Creativity we understand the balance between form and function. We can offer solutions that interact with your customers or subscribers that will both engage and inform. Whether it be a gallery system, guest book, event sign on solution or any of the other pieces of custom logic we could add, you can be sure you'll get the right solution.

The sky is literally the limit when it comes to your site design. You can add links to Twitter and Facebook, a custom data capture form, an interactive Google map, full e-commerce solution and much, much more. You could even start with a basic site and add more functionality as you go forward. Using the latest content management solutions we can even allow you to edit your own content and new articles.

Although we write our sites from the ground up we do have some existing modular functionality for vertical markets such as car dealerships, motor cycle dealerships, estate agents, restaurants and property management.

If you would like to discuss your requirements please call us on 07834 983121 or send us a message via our contact form.

At Explore Creativity we appreciate that not all websites require the same hosting solution. To that end we can offer tailored hosting solutions to reflect the nature of the site, the level of support you require and the budget you are working to.

We offer annual hosting with a domain name from as little as £70 per annum with monthly payment options available. We use only UK servers to provide you with the best possible fit for your needs. The price of your hosting will be determined by the amount of web space required, the level of support provided, the hosting platform required and whether secure connectivity is required.

The best way to illustrate different hosting packages would be to look at some distinctly different cases.

A photographer requires a website for their studio and wants to sell prints and electronic images to their customers from the site. As such he needs a secure an SSL certificate and a large amount of disk space for those high resolution images. As this is a major element of the business they need a high degree of support. The hosting required would be at the top end of the cost scale.

We had a customer with a simple website that didn't require huge amounts of disk space or any secure connections for e-commerce. They did though have a portfolio of blue chip customers and they wanted to ensure that their site and email delivery was live at all times. As such we sourced them a premium package with 24x7 telephone support.

We were recently asked to create a website for a small local business. The site was important to them but so too was their budget. As the site only had static content and no large files their hosting requirements were greatly simplified. With money a critical factor we set them up with a basic yet quality package for only £50 per annum.

We can offer both Linux and Windows hosting so we really can cover all the bases. If you would like us to investigate your options further then please do not hesitate to get in touch for a initial fact finding session.

A strong corporate identity reinforces brand recognition among your target audience. Get the same proven marketing results as the big corporations receive. With our help, your brand will get recognized.

What is corporate identity? Corporate identity is the pieces, aspects, ideas, methods and techniques a company uses to differentiate itself from the rest. When a brand is associated with a colour, a combination of colours, shapes, pictures, phrases, music, etc. a corporate identity plan has been carried out. It's proven that a company that has a consistent corporate identity is taken much more seriously than those that don't.

One major element of your corporate branding is your logo. Why is it important for your project or company? Logo design is the art of creating the graphic design pieces that - if well done - associate a certain combination of shapes and colours with a brand, an idea or a concept.

The results of the logo design process will have a major influence in the entire identity of your project, brand or company, as the logo is the most important aspect and sets the guidelines (colours, shapes, textures, etc) that will be used for all subsequent graphic design work.

Due of the above, it is of the utmost importance that the design process is handled by professional logo designers. Logos that are designed carelessly do not last in time, do not last in your prospective customer's mind, and usually end up being redesigned - with the associated cost of designing and reprinting every your media again.

Only real design studios like Explore Creativity can deliver lasting branding solutions at a very reasonable cost.

What and Why Social Media?

Let’s go back to the drawing board. What is marketing? Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers.

Now look at social media marketing. Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.

The two seem to go hand-in-hand. But you may still be wondering, why social media?

‘‘Social networks are one of the fastest growing industries in the world’’.

This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However with a projected 25% annual growth over the next 5 years, it is definitely time to start investing in social media if you haven’t already.

Social Media and Social Networking Sites

Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose. As part of an introduction, here are a few social network examples.

Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or FTSE 100 company, you need to be on Facebook and start positively engaging with your consumers.

Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of dunk in the dark?

Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.

LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c.

Google +, Youtube, Foursquare and Pintrest are other social network sites that harshly miss out on the list. And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views.

Social Media Marketing Strategy

Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all. We have created a social media marketing strategy checklist that should aid your online marketing operations.

Set Goals – Start big and work down. Do you need to increase customer loyalty? Know your target audience – Don’t just use demographics but expand with psychographics.

Social Media – Decide on which digital media will help you connect with your audience. Will this take the form of a blog, video, podcast etc?

Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.

Measurment and Testing – What does success mean to you? You need to constantly analyse your social media strategy to understand how effective it is. Engage with your audience, find out what works and what doesn’t.

Benefits of Social Media Marketing

For some of you, investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However for the others, who are still contemplating diving into the social marketing deep end, Explore Creativity are here to help.

What good is a website if it’s not being seen?

Research has shown that as many as 90 percent of all sales on the internet originate from search engine results. Consumers are increasingly turning to sites like Google, Bing and Yahoo to do their shopping and research. Google alone conducts oveer 300 million searches per day!

Recent studies have shown that consumers are about 12 times more likely to buy your products and services after finding your site through organic search engine results than all other methods of advertising.

Why? When they perform a search for your business, using the key words used on your site, they are ready to buy. They are finding your site and your products at the moment of purchase - ready to buy!

So what is Search Engine Optimisation? Basically it is the act of shaping the content, titles and tags on your website to enable search engines to understand your pages and better rank them. Sites such as Google use complex algorithms to rank web pages which take on board a number of factors. We can set up your site in line with your chosen search expressions and work with search engines so that your pages get indexed. We can also guide you regarding link backs generation and much more.

Search engine optimization will help place your business right in front of the consumer's eyes when they are ready to buy. Your competitors are already using SEO to improve their search engine rankings...don’t get left behind. Page one is where you want to be and Explore Creativity can get you there!

There a number of value added services we can assist you with when dealing with your web presence. Our aim is to provide you with a one stop shop for all your web requirements.

The following is just a selection of what we can do:

  • Domain Names
    We often arrange domain names for our clients at the time we arrange their hosting but we can of course organise domain names at other times. We are often asked to register complimentary names such as .com if the customer already has the .co.uk name. We are sometimes asked to park a domain name prior to starting any web work or hosting. This tactic is often employed when a customer wants to safeguard a domain name but is not ready to proceed with a website.
  • Email Accounts
    If you've read our hosting information you'll already know that we can provide email facilities with our hosting packages, but we can also provide an email signature service. You may be wondering what an email signature is. It's the section at the end of your email which contains your name, contact details and legal information. All this detail is wrapped up with your corporate branding to reinforce the professional approach of your organisation.
  • Reports
    You've got your site but who is looking at it? Are you getting page hits from a certain link or directly. What keywords are people using in Google to find your site? What city people are in when they connect to your site? We can set up analytical reporting with Google Analytics so that you can login and track this kind of information.
  • Google Indexing
    Every time we create a website we like to register it with Google. This simply allows us to tell Google's internal systems that your site exists and what pages it has. All this helps with your ability to appear on Google's search results.
  • News
    If you would like to send your customers or subscribers a newsletter then we can help. We can build a newsletter production tool directly into your website. This way you can create your newsletter on-line and with the touch of a button, send it to all your registered users.

The above is by no means an exhaustive list of our extra options. We will go through all the available options that are relevant to you during the initial consultancy period.

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